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HOAFF EDUCATION
STRATEGY
by Norm Crisp, HOAFF Education
Officer
Introduction
While the rate
at which new fly fishers has been decreasing over the past several years, most
sources in the trade expect the decline to decrease and return to a slight
upward rate of growth. At the same time there is a suggestion that there will
be a decrease in the numbers of fisherman with years of experience. These
conflicting trends appear to be related to our age structure. More and more
Americans are reaching retirement age. They have both the time and the
disposable income to pursue a sport they had put-off during their work years.
At the same time many of the “experienced” fly fishers are aging to the point
where the physical demands of the sport are starting to limit their
participation. This increase in rate of new fishers coupled with a decrease in
the number of “experienced” fishers presents a serious challenge.
How do we
ensure that the new fly fishers remain active in the sport and become
“experienced”? Survey results from the American Fly Tackle Manufactures
Association (AFTMA) suggest that a very small percentage of people taking up
the sport will remain active after 5 years. The reason the AFTMA suggested for
the high drop out rate is frustration. Of the small percentage that who still
active after 5 years, the majority had been trained by professionals or received
structured learning. HOAFF is in a unique position to offer help and
assistance to:
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Help
increase the number and quality of “experienced” fishers, and
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Provide
the structured learning opportunities that lead to committed fly fishers.
The most
effective way to meet these two opportunities is an education strategy that
interacts with other HOAFF functions – Membership and Program – and that is
directed at both intramural and extramural audiences.
Interaction
with Other Programs
A viable and
focused educational program can assist membership by being both a member
recruitment and retention vehicle. With regards to recruitment, the education
program can provide the opportunity to reach new fly fishers by providing them
with basic skills needed to successfully enter the sport. This can be
accomplished by developing a series of “Introduction to Fly Fishing” classes.
These classes would not just be “how to cast classes” but also include
introductory level classes on fly tying, local warm water fishing opportunities,
fly fishing techniques, fly fishing at the tout parks and MoArk trout fishing
opportunities. This series could be aimed at the general public or at specific
groups such as women and retirement age populations.
Retention of
members is critical to the long term success of the organization. Being a
member of HOAFF must make them feel that they are growing and becoming more
successful in their fly fishing experiences. To remain active in HOAFF there
must be a payoff. Leisure time is valuable. An educational program that
provides the opportunity for members to continue to improve their skill level
may be the payoff.
People attend
club meetings for a variety of reasons. Two of the paramount reasons are the
social aspect and the meeting program. The co-coordinated development of the
annual schedule of monthly meeting programs and HOAFF’s educational activities
would enhance both activities.
Actions
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Identify
club members with an interest in developing and presenting training classes.
The club membership
roster has people with a wide range of expertise and experiences. These
members should be encouraged to develop educational material.
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Establish
training standards.
Educational material must
not only be relevant and entertaining, it must also be technically correct.
A procedure to ensure the accuracy of HOAFF presented training material must
be developed.
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Identify
educational activates and classes desired by the membership.
The membership should be
“polled” to determine what specific educational actives they would like to
see incorporated into the clubs activities and programs.
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Identify
new constituencies and develop educational material directed toward those
groups.
Potential sources of new
membership and participation in HOAFF are non-traditional groups such as
minorities and women. Developing an outreach network to these groups and
developing delivery mechanisms should be expanded.
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Conduct
extramural educational activates which will bring in new members.
A series of educational
activities that are focused on bringing in and retaining new members should
be developed. These activities should cover a wide range of subject matter
and be developed to build on each other. These activities should also be
conducted at a broad array of venues in an effort to reach a greater number
of potential members.
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Develop
syllabus for class(es).
For purposes of
consistence, a syllabus and standardized presentation materials should be
prepared for each class. This will facilitate several members participating
in delivery of the class material.
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Prepare
educational schedule.
An annual schedule of
both, inter and extra-mural educational activities should be prepared and
placed on the HOAFF web site.
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Coordinate
educational activates and meeting programs.
To the extent possible,
educational activities should be coordinated with the meeting programs.
This coordination would encourage mini-workshops during the “social hour”
preceding the program.
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